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The term “Hollywood Smile” refers to the aesthetic transformation of dental appearance inspired by movie stars’ beauty. The purpose of this blog is to see how much of an impact social media had on people’s decisions to prefer Hollywood Smile as a cosmetic treatment.
Dental Treatments and Social Media
In many nations, social media has been a game-changer for the dental industry. It has become one of the most popular and cost-effective methods of promoting one’s dental practice and related items. People’s dental treatment preferences have shifted in recent years to emphasize aesthetics connected to dentofacial features. The most popular esthetic modality among social media users is improving one’s smile, which has boosted dentistry businesses significantly.
When it comes to improving a smile, it is impossible to overlook the significance of the Hollywood Smile, which has now become a common request from patients to their dental health care providers. The development of this word, which is today used by both patients and dental practitioners, has evolved from the usage of veneers in aesthetic dentistry.
Young Generation and Hollywood Smile
The young generation has taken over social media. They are spending the majority of their time surfing and learning about the recent updates on a variety of topics, including their health. Particularly females are drawn to dental aesthetics and, their behavior is the reason for social media marketing. The frequent ads offered on various social media platforms have a significant impact on their decision-making.
The attractiveness presented by movie actors has influenced the lives of the young generation, which has inspired the idea of getting a Hollywood smile. Social media has been the primary source of this enthusiasm. The public’s choice of various aesthetic dental treatments, particularly the Hollywood Smile, has been influenced by continuous exposure of personal life and the constant sharing of photographs on social media.
It is critical to understand how much social media influences these young people’s dental aesthetics decisions.
Dental Tourism
Patients traveling to other countries for affordable medical or dental care has happened throughout history, and it continues to be popular today because of the increased social media usage. As a result, integrating patients with care in other countries is a multibillion-dollar industry.
For a variety of reasons, medical and dental tourists travel to other countries. According to the Centers for Disease Control and Prevention (CDC), some may be immigrants who prefer to visit back to their home countries for treatment. Others travel because a procedure or treatment they require is not available in their home country. Many others choose specific dental procedures since they are much less costly.
References:
- “Medical Tourism.” Centers for Disease Control and Prevention, 5 Dec. 2016, www.cdc.gov/features/medicaltourism/index.html.
- Ansari, ShahzebHasan & Alzahrani, Abdullah & Abomelha, AbdullahMohammed & Elhalwagy, AlaaEmadeldin & Alalawi, TariqNouraldin & Sadiq, TalalWalid. (2020). Influence of Social Media towards the Selection of Hollywood Smile among the University Students in Riyadh City. Journal of Family Medicine and Primary Care. 9. 3037. 10.4103/jfmpc.jfmpc_442_20.
- Sen S, Patel BS, Parekar A, Shrawagi NS, Deolia S, Sen RC. Evaluation of dentist-patient relationship toward the treatment of oral diseases after the usage of internet. J Indian Assoc Public Health Dent. 2016;14:445–50.
- Smailhodzic E, Hooijsma W, Boonstra A, Langley DJ. Social media use in healthcare: A systematic review of effects on patients and on their relationship with healthcare professionals. BMC Health Serv Res. 2016;16:442. – PMC – PubMed
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